Madison Area Sports Commission - November 7th, 2018

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About MASC

The Madison Area Sports Commission is a non-profit organization here in Madison that drives tourism through sport. Primarily funded by hotel taxes, it is designed to bring more sporting events and competitions to the area, as well as work to further the resume and the image of the area as a popular sports destination. Some of the recent events that MASC has recruited and established in the area are:

• CrossFit Games: 2017 - 2019
• IRONMAN Wisconsin: 2002 - 2018

• USA Wrestling World Team Trials: 2014 and 2015

• USA Ultimate Collegiate National Championships: 2010 and 2013​

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Speakers

Jamie Patrick
Vice President
An alumni of Nebraska and Gonzaga, Jamie has been with the Madison Area Sports Commission since its inception and currently holds the title of Vice President. He made his way to Madison from the Yakima Valley Sports Commission. ​

Kate Dale
Marketing Director
A UW-Madison alum, Kate is currently the Director of Marketing for the Madison Sports Commission where she leads all marketing efforts. Kate has been in sports marketing for most of her career, including time at ESPN Radio.

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Q & A

What do you look at for events to bid on?

• Facilities in the area​
• What Wisconsin does really well
• Look at seasonality, certain dates
• View-ability​ 

How they manage the work-life balance?

• ​Jamie and Kate both commented that their work follows a more regular structure in terms of hours when compared to other jobs in sports.

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​Thank you to Jamie and Kate for taking the time to share their invaluable insight with our club about the ins and outs of working for a sports organization like MASC, as well as their advice on how to succeed in such a competitive industry.

Learn more about the Madison Area Sports Commission -
Follow MASC on Facebook: @Madisonwisports
Check out the MASC Website