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LinkedIn Workshop With Moses Altesch

11/1/2022

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Speaker:
Moses Altesch - Marketing Professor & President of Altesch Consulting

Key Takeaways:

Your LinkedIn profile is not the same as your resume.
- They should correspond (same titles, dates, etc.)
Don't be afraid to have paragraphs on your profile (not bullet-points)
Make sure your profile is complete
- Nothing it too "irrelevant" to list on your profile
MAKE CONNECTIONS!!! They are a part of your larger network!
- More connections is better than just a few
- Don't dismiss a connection because they aren't in the same major or career path as you
- Send a message when you connect. Follow up once they accept your connections. Make plans to meet up with them!
- Create your network NOW! Not later.
Profile needs to be rich and interesting! Include everything (volunteering, etc.)
Join LinkedIn Groups that are related to what you're interested in
Tailor your posts/profile to what you're interested in. Your profile is your brand!
Be comfortable with interpersonal relationships and communications. Overcome the barriers that prevent actual connections from forming. This will help you build stronger relationships!
It is never too late to reach out to people in your industry/company. Also never too early.
- Those connections might not be beneficial now, but it will help to keep you on their radar for future opportunities!
Maintain relationships by: liking posts, commenting genuine/unique comments, read what they write, look at their profile, share articles/posts with them that they might be interested in.
Use LinkedIn profiles to learn more about the people who are interviewing you or who have interviewed you.
- Stay in contact with them after the interview whether you got the job or not
ALWAYS SEND A PERSONAL INVITATION NOT JUST A CONNECTION! (includes a personal message)
- Don't ask for a job/internship/interview within the first message. Create a connection with them first!
Prioritize your experiences listed. List most relevant to future endeavors.
LinkedIn is only one tool out of many! Your usage will be effective if you are focused and relentless on making personal connections.
Have confidence and be relationship oriented!

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Vibez Golf Club

10/19/2022

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Speakers:
Noe Vital Jr. - CEO
Austin Traylor - Director of Operations
Darius Hillary - CFO & Co-Marketing Lead

Key Takeaways:

Mission and Origin:
- Noticed class disparity at golf clubs (dress and racial representation)
- Wanted to change the vibe of playing golf (be able to show everyone that golf can be played without having to put a fake face on)
- Certain communities aren't interested in golf
  - Want to change the mindset from "golf isn't for me" to "I can play golf if I want to"
Sharing the Message:
- Connecting with non-profits and outreach
- Use relatability to grow community and create options for younger generation
- Currently in "Build Base Phase": creating content organically
  - Capture Events: tournaments, women events
- Next Phase: Launching Membership
  - Includes: Vibez Certified Golf Courses
Staring Business With Friends:
- Not impossible
- Leave pride at the door
- Need to be able to be hard on each other (everyone has their role and needs to play it)
- Execute first, then have fun
Overcoming Backlash:
- Never let it phase the mission
- Negativity is either a lesson learned or something to be ignored
Advice:
- Don't be afraid to go out and do something
- Experiment! Might not succeed the first time but go out and try again
- Take a step back and reevaluate what you really want to do
  - Don't just sign somewhere to say you have a job.
  - Focus on what your really want to do
    - Can be hard to move away from what you're doing the first three years out of college
- Don't be afraid to leave Wisconsin/hometown
  - Force yourself to experience something new

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Milwaukee Brewers- Mike Anheuser & Danny Henken

10/12/2022

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Speakers:
Mike Anheuser - Sr. Financial Analyst
Danny Henken - Sr. Business Intelligence Analyst

Key Takeaways:

Mike Anheuser:
- Accounting and Finance Department is a tight knit group of 15
- Financial Analysts roles are split up by business functions
- Role can take on more than just Brewers baseball (community, X-Golf, Mudcats)
  - Concerts, high school graduations, basketball/soccer games, 5K, etc.
- Finance & Accounting Department: tracks revenue/expenses, maintain books, reduce costs, financial audits/tax returns, detailed budgets, monthly forecasting, help determine pricing, implement new technology and systems
- Finance and Accounting is unique in sports: several different revenue streams, revenue sharing (no salary cap), "local revenues" (on site, broadcasting, sponsorships)
- Benefits of Sports Industry: team success, growing industry, following a passion, free tickets, gear/discounts/giveaways
- Benefits of Finance and Accounting: always have a demand, earning potential at all levels, job security, work/life balance, advancement, exposure to senior leadership, work anywhere (remote/in-office)
- Advice: network, say YES, fill your schedule, be efficient, challenge yourself, and have patience
Danny Henken:
- Business Intelligence: provide timely/accurate analytical support (data sets, ticket sales, emails, surveys, forecasting, targeted lists)
- Joys of the job: affects operations of all departments, build relationships with key stakeholders, helps make everyone better at what they do
- Future Opportunities: digital advertising (marketing), social media, parking, partnerships
- Advice: paid to think, learning never stops, don't be afraid to ask questions, be willing to understand new trends & be willing to adapt, continue to grow skillset, and be a go-getter
General Advice:
- Be involved (Athletics Department, SBC, etc.)
- Be willing to relocate for a job in the sports industry
- Use skills you've learned from outside of the sports industry experiences

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Aaron Nowak - Slabstox

10/4/2022

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Speakers:
Aaron Nowak - Founder of SlabStox

Key Takeaways:

What is SlabStox?
- A sports card business that brings the latest sports card headlines and opportunities to you.
To start a business, you have to gain interest (write articles, make instagram posts, comment on popular people's Instagrams in that industry, etc.)
Take your time on accepting/denying offers for business. If it's not what you think is best for your company, don't take it.
Key Tips to Running Your Own Business:
- Start with a passion (the sacrifices you make along the way have to be worth it)
- Be patient, Keep trying
- Money has to come 2nd, always
- Stop waiting, starting doing (you lose ground too quickly if you wait)
- Be ready to make sacrifices
- Trying and Failing > Never trying at all
- Give with no expectation of anything in return
- Worry about visual quality later
- If your 1st opportunity falls through, keep pushing
- Never sell yourself short
- Be okay with doing something new
- Don't wait for others. Do it yourself.
- Brand over everything

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UW Sports Operations Panel

4/26/2022

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Speakers:

Jessica Williams: Director of Operations, Women's Volleyball
Mitch Simmons: Director of Operations, Women's Basketball
Marc VandeWettering: Director of Operations, Men's Basketball

Key Takeaways:

Class rooms and what you're learning is great, but go out and meet people
Through experiences you learn what you do and don't like which is so important
The impression and connections you make are worth more than the amount of money you're making
Take advantage of the opportunities that are presented to you
As minor as something may seem at the time, it could be what gets you an interview or your foot in the door
Take your responsibilities seriously regardless of what the tasks are
Women - don't be afraid to work in men's sports
Always be translational, not transactional
You have to take an interest in who you are speaking with
Let your work speak for itself - it never goes unnoticed and it will make its way back around to you
Your impact will get recognized whether you like it or not
You won't find days or weeks to have a work-life balance in sports, you'll find hours
It's important to set boundaries and take time for yourself so you don't burn out
Find a mentor who doesn't look like you
Love what you are doing because you're going to be spending a lot of time doing it
Don't get caught up in the logo on your chest, people matter
You're always working for something greater than yourself
The "we" is always greater than the "me"
Have the ability to figure it out
You can't lower your expectations because once you start accepting that, your standards for yourself will keep dropping

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Senior Member Panel

4/12/2022

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Speakers:

Alex Shaw: Wasserman & UW Community Relations Intern
Danny Tabaska: Wisconsin Men's Basketball Manager
Ali Ketterhagen: UW Athletics Marketing Intern
Trevin Kroichick: Incoming Finance Development Program at Dell
Drew Kocken: Social Content Specialist at Learfield x Wisconsin Athletics

Key Takeaways:

"The world runs around people who show up"
It's important to network with your peers because you never know where they'll end up
Get involved early, you never know where it will take you
Use the people around you to get a foot in the door
Control what you can control - stay positive, control your mindset, and just be a good person
Over time things will even out if you keep pursuing what you want
The more doors you can open for yourself, the more doors will naturally open for you in the future
Take advantage of being a student while you can, there are many opportunities that are only available for students
It sucks having to take unpaid internships and jobs, but take those opportunities while you're still a student
There are so many ways to get involved especially at such a big school, take advantage of it
Being assertive and focusing on the details makes you more aware of the impact you're making on others
Informational interviews are also a great way to learn what you do an don't want to do
The earlier you can start networking the better, it allows for more time to build that relationship, but remember it is never too late to start
Use a team's success as a reason to reach out and maintain your relationship
Badgers want to help Badgers!
If someone can trust you that is the #1 thing, inside and outside of the sports industry
Take rejection well and never be afraid to keep applying
Take the extra initiative, show them that you want them just as much or more than they want you
Say YES to opportunities and doing more, it puts you in certain rooms and situations
Also learn to balance saying NO, a level of maturity comes with saying now or asking for help
Take something on if you know you're going to do it to the best of your ability
Be a good communicator, put yourself in uncomfortable situations, the more you do it the more comfortable you'll be
Cast your net as wide as you can
Be as good as you can at some things so you can stand out, but also be flexible and willing to learn new things
Don't get discouraged if others are getting opportunities, sports are on a completely different timeline
Make yourself irreplaceable at every internship or job you do
Get creative with your opportunities and volunteering experiences
Be proactive and reach out offering free labor and volunteer your time
Interview advice:
- Go in confident and be prepared
- Always be ready to slide in information, do your research beforehand, and come prepared with your own questions to ask
- Don't ever be afraid to show your personality
- Refrain from showing that you are a fan

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Alumni in Sports Marketing Panel

4/6/2022

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Alumni in Sports MArketing Panel: Watch it Here

Speakers:

Leah Lustig: Events & Marketing Intern at Indianapolis Colts (UW'20)
Amanda Groen: Senior Partnerships Service Manager at Socios.com (UW'13)
Katie Yadro: Account Supervisor at GMR Marketing (UW'15)

Key Takeaways:

In an sports or entertainment industry, you are expected to wear a lot of hats
It's extremely rewarding to see your project come to life, always be proud of your work
The outcome makes the challenge and juggling worth it
Once you achieve one goal, you have to move on to the next
Be able to switch your mindset based on what you're working on
During internships, if someone needs something done, help them out, even if they aren't your boss - always go the extra mile
Make sacrifices, the hard work will pay off when you land your dream job
It's a lot of hard work, but don't forget to have fun at the end of the day
Weed out what you don't want to do, try new things but also know when it's not right for you
Every opportunity is a learning opportunity
Not everyone has the same path, so don't compare yourself to others
When you are communicating with others, think through how they are going to interpret it, put yourself in their shoes
Speak up and ask questions, questions are the only way you are going to learn and people want to help you find answers
Always overcommunicate, send recap and follow-up emails
Don't be afraid to take notes, you can't always rely on your mind to remember everything
Any opportunity you have to develop your professional communication skills is MASSIVELY valuable
Phone calls, phone calls, phone calls - reach out to people in the industry and build connections
Make sure that you maintain/keep those connections, it's how people will remember you and think of you when opportunities come about
Know that you can always reach out to SBC alumni, you have something in common
Do your research before interviews, always come prepared
Prioritize your mental health, never be ashamed to admit when you need a break
Leadership Advice:
- Have strong communication and work ethic, come prepared
- Have a passion for what you're doing and work your butt off, everyone has to put in work in order to get into the industry, you'll find out quickly if it's your passion or not
- Be open to new ideas and others' point of view
- Always be accountable, own up to it, everyone makes mistakes
- Be approachable/kind, you want people who want to work with you
- Be proactive, come with ideas and don't wait for someone to come to you first
- Be humble
Resources:
- Sports Business Journal = Bible of the industry
- Go to games and take in the fan experience
- Stay up-to-date through reading articles, checking social media, researching competitors and other teams/leagues

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On the Ice with Andrew Joudrey

3/24/2022

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Andrew Joudrey:

President of the Madison Capitals

Key Takeaways:

Follow minor league sports like minor league baseball, they offer the most creative ideas
The ability to reach a wired network has increased, so the days of just sales is passing
The ability to communicate across all demographics and make it an easy decision to them to come to your venue has never been more important
Try to help players navigate their own devices and focus on time management so when they get to playing in college they are productive right away
Madison is a unique spot because it is very relationship-based
- ex.) The Capitals' ability to connect with sponsors, season ticket holders, and community profit leaders will all lead to the nitty gritty of revenue
Make sure that you're always selling yourself, being professional, on time, and looking people in the eye, these things go a long way
Surround yourself with good people and learn from them, take things from different people and develop your own style of leaderships based on them
If people know you care, it will impact how you lead the organization
Seeing both good and bad examples of leadership will help you and your leadership skills
You have to be able to talk, share ideas, and have a willingness to learn, be willing to be exposed to all different facets of the business
If you want to move up in sports you're going to have to move to a bigger market
Culture grows with knowing what motivates people, being able to have open honest conversations with people and having bonding for employees that gives them a way to connect outside of work
Without good relationships and culture, people won't listen to feedback from others
Say yes to any opportunities you get, whether that is a seminar, workshop, job fair, internship, etc. you never know who you are going to meet
You want to utilize your network by asking questions and seeking help, people love to help but don't always use their network effectively
Sports are all about money and memories - people spend their money and want you to turn it into memories
Hard work, being detailed, and showing up on time will all benefit you and go a long way

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Scouting and Team Ops With Jack Shaw

3/8/2022

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Scouting and Team Ops with Jack Shaw: Watch it Here

Jack Shaw:

Scouting Analyst for Nashville SC

Key Takeaways:

Get specific - college is such a broad experience, but once you're looking for a job, it's important to get specific with your knowledge, expertise, and interests
Network - stay on top of it and always continue to grow your network (i.e. through LinkedIn, informational interviews, guest speaker panels, etc.)
Humility and hustle - go into every opportunity with no ego, do whatever you're asked, work hard at it, and approach it with enthusiasm (it will prove your value in the long run)
Planned luck - put yourself in the way of good things happening, you never know what door will open up for you
Take full advantage of any opportunity you get and go into it with two hands
Go somewhere where you can bring value but also an environment where you can learn
Come to the table with value and credibility and it will display requisite knowledge
Acknowledge that entry level jobs won't be your forever, but bring value in the moment and take in as much knowledge and pick as many peoples' brains as you can during your time there
Confidence will grow with time in any role that you're in
A lot of your life and job is going to skate around your organization and your boss, so choose wisely when making those decisions
Going to grad school is completely situational, if you worked hard and completed a lot of internships during your undergrad, it might not be a necessary path for you
Advice for going into scouting: you just have to really love doing it because it is a time commitment and grind
Advice for internships:
- Always have a good relationship with your supervisor
- Always be available and willing to lend a hand
- Dance between bringing value but not becoming another thing to manage
- Do everything that you do at a high level
- Take pride in knowing that someone always notices your work even if it doesn't feel or seem like it

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Mike Jackson Speaker Event

3/2/2022

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Mike Jackson:

Associate Athletic Director of Development, Inclusion & Engagement for Wisconsin Athletics

Key Takeaways:

Some of the best things you can do in your undergrad career are done outside of the classroom
Challenge yourself to take on a leadership role in some capacity and step up in the student organizations you are in
Take advantage of the little things and the Wisconsin Idea
Think outside of the box and create your own path
Become a student in the industry and figure out what you can layer on
Those that are successful in the sports business are hungry and part of being hungry is staying curious
Be curious about what you can do to get better and higher skilled
Get multiple mentors who are at different levels and stages of their careers and identify blind spots from a development standpoint
- Need a senior leader who is where you want to be (in your end goal position), someone who will advocate and move mountains for you
You have to be the one to take the initiative and control of the relationship with your mentor
Find mentors that are more tangential to where you want to be in, they will be the most authentic connections
Successful individuals are those who are going to take the next step once they walk out of the room
Have to realize that you don't have to hit a home run on your first try, you have to get into a position at a a well established and respected company
Need the willingness to commit to your own personal growth
Be intentional and vulnerable with your connections
Always make the ask up front and ask it often, don't just reach out to connect
Take advantage of and be thoughtful with how you build your social network, make sure you leverage technology
Create an elevator pitch, it helps tell others who you are and tells yourself who you want to be
You don't have to have all of the answers, you need relationships with individuals who can provide guidance and open doors for you
Don't narrow your focus in sports, you'll hit a ceiling pretty quickly
- Be ambidextrous and move around the business
- In your first 5 years, gain experience in 2 different disciplines and be strategic
- Take inventory and set goals, you'll be more aware of when it's time to move
Have to be uncomfortable in order to grow and be successful
As a leader, it's not always about being right
- Have to become a very good listener
Always have results and objective measures that you can point to, it's how you'll move up within a company
Sales are key in sports and they build the necessary foundational skills

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Event Spotlight Blog
Missed an event? Here are some of the highlights.

LinkedIn Workshop With Moses Altesch

Vibez Golf Club

Milwaukee Brewers- Mike Anheuser & Danny Henken

Aaron Nowak - Slabstox

UW Sports Operations Panel

Senior Member Panel

Alumni in Sports Marketing Panel

On the Ice with Andrew Joudrey

Scouting and Team Ops With Jack Shaw

Mike Jackson Speaker Event

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Event Spotlight BlogMissed an event? Here are some of the highlights.

Website Editor

Archives

Categories

Event Spotlight Blog
Missed an event? Here are some of the highlights.