Blog Archives

Corporate sponsorship & brand activation panel

9/29/2020

Brett Bauer: Vice President of Global Partnerships at Monumental Sports & Entertainment
Amanda Groen: Partnership Activation with the Philadelphia Eagles
Joe Simler: Senior Manager of Corporate Partnerships with the Dallas Cowboys
Matt Sikich: Senior Corporate Sales Manager with the Cincinnati Bengals

Q&A
When did you know partnerships were for you?
BB:

Originally thought he was going the Marketing route
Sold a sponsorship on the spot while in graduate school at Ohio University and had a great feeling of satisfaction that sparked a partnership interest

AG:

Was not aware of it until her Marketing internship with the Green Bay Packers
Working with partners is a form of marketing. Continually became exposed to partnerships as her career went on

JS:

Understood he had the ability to sell
The lowest barrier to enter the industry is in ticket sales, which he went into with the Dallas Cowboys and Arizona Coyotes, and then sold suites for the Green Bay Packers

MS:

Worked in PR for the Milwaukee Brewers are realized it was not for him
Worked with Learfield and gained more responsibility as his career wet on

What have been the main effects of COVID-19 on your industry?
BB:

Doing their best to sell digital content to their partners
Fortunate that football is leading the way before arena sports return

AG:

Essentially renegotiating every contract with partners
In-stadium is not currently valued as highly and new things are being given to partners

JS:

More time in the office but at times able to talk to more people in a day
The NFL got lucky from a timing perspective

MS:

Zoom meetings have replaced traditional conference calls, so it is nice to see a face
Renegotiating terms with partners. A lot of checking in just to see how they are doing

If Camp Randall sold its naming rights, who could you see it going to?
BB: UW Credit Union
AG: Miller-Coors
JS: Epic
MS: Exact Services

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Digital Media Panel

9/21/2020

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Missed it? Watch it here!

Kassie Dunnihoo

Works for the NFL as a Social Media Production Assistant
Graduated from the UW School of Journalism in 2020 and worked for UW Athletics

Kelli Steffes

Works for UW Athletics as the Assistant Director of Brand Communications
Graduated from Oklahoma State in 2014

Zach Rosen

Senior Manager of Digital Content for the Washington Wizards
Graduated from UW in 2016 and interned for the Brewers and Nationals

Q&A

When did you first realize you had found a passion in digital media?
KD:

Started following social media trends more closely
Loved working in the athletic department for UW and enjoyed learning about the up and coming platforms in the School of Journalism

KS:

Grew up with the emergence of social media
Loved working in the athletic communications department at Oklahoma State

ZR:

Loved sports his entire and noticed his passion interning with the Brewers
Enjoys the writing and podcast option of communications

How do you best utilize the different types of social media?
KD:

Very high praise for Tweetdeck, allows you to customize and organize your valued content

KS:

It is essential to cater to the platform. Have to be able to differentiate your content based on the type of platform being utilized.
Can't neglect any form of social media, important to utilize all platforms

ZR:

Some teams have smart audiences and some don't, and that can change depending on the platform
Important to put yourself in other people's shoes

How do you fine balance between playful and professional?
KD:

Enjoys having fun, but it is tough to find that balance. Not sure she has found it yet

KS:

The Twitter audience is brutal so you can't be sensitive about every comment
Less opportunities in college athletics to be playful and make fun of oneself than there are in professional sports

ZR:

Have to be extremely careful right now in a world where everything is political
There are lines to acceptable and non-acceptable, and those lines are changing

Good Social Media Resources:

Tweetdeck
#SMsports
@Skullsparks

Current trends:

Utilizing TikTok
Personal branding on athletes and athlete driven content

General Sports Advice

Try to work in your athletic department
Make connections in your field
Build your brand

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SBC Kickoff & Intro to Sports Business

9/16/2020

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SBC Kickoff

Presentation Slides

Main takeaways for fall semester:

All events will take place virtually for the semester
One speaker event per week for 10-12 weeks, typically on Mondays, Tuesdays or Wednesdays
Attendance will be tracked, but no membership requirements
Participation in the club will be completely FREE

Intro to Sports Business

Presentation Slides

Jim Strode, Ph.D. – Chair and Associate Professor, Ohio University

UW School of Business alumni, class of 2001
Professor in the Ohio University Sport Administration Program

Key Points:
The Seven Key Drivers of the Sports Business Industry
1. Tickets

A common starting position in the sports industry: individual sales, group sales, mini-plans, season ticket sales, premium seating

2. Sponsorship & Media

Media rights is now the #1 source of revenue in sports

3. Facilities

Building rent, concessions, ticket sales, sponsorship/advertisement, suite sales

4. Events

Sound, amenities, fairs/festivals, sporting events

5. Food/Beverage & Retail

Roughly 40-50% goes back to the teams
Sports fans are walking billboards

6. Consumers

Meeting the needs and wants of consumers: segmenting, targeting, positioning

7. Governance

Establishment of policies and continuous monitoring of the implementation of those policies

Other takeaways:

Your track and experience can matter more than your degree
Make genuine connections: Follow-ups, informational interviews, etc.
UW has an abundance of alumni in positions to help students.

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Event Spotlight Blog
Missed an event? Here are some of the highlights.

Corporate sponsorship & brand activation panel

Digital Media Panel

SBC Kickoff & Intro to Sports Business

Intro to Sports Business

Website Editor

Archives

Categories

Event Spotlight BlogMissed an event? Here are some of the highlights.

Corporate sponsorship & brand activation panel

Digital Media Panel

SBC Kickoff & Intro to Sports Business

​Intro to Sports Business

Website Editor

Archives

Categories

Event Spotlight Blog
Missed an event? Here are some of the highlights.

Intro to Sports Business