GMR Marketing Panel, Mar. 1, 2018, ICYMI:

Jonathan Scolaro
Account Executive, Client Services
Racine, WI
Marketing and Accounting: UW Class of 2016
Former UW Athletics Marketing Intern and Sealed
​Air Intern

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​   Daniel Silber
   Account Executive, Client Services
   Mequon, WI
   Marketing and International Business: UW Class of
   2016
   Former UW Athletics Marketing Intern (3 yrs) 

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  Ben Tauer
   Account Coordinator, Client Services
   Antigo, WI
   Finance, Investment banking, and MHR: UW Class of
​   2015 
   Former Packers Intern Sales and Business
  Development Internship, ESPN Madison Intern, and 
  UW Athletics Marketing Intern

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Based out New Berlin, WI, GMR Marketing is an experiential marketing agency that strives to build deep connections with brands and consumers. They are constantly creating new solutions to engage fans and brands so that they feel the passion of the brand's voice and believe it.


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They have 40 years of brand focus experience that allows them to make data-driven and innovative decisions to create the best experience.  GMR is a true A-Z service, with digital and creative in-house, that allows for a true competitive advantage when working with brands and teams. GMR is world renowned and they are a front-runner in the sphere of experiential marketing, especially when related to sports. 

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Questions:

Pros and Cons of Agency vs pro/college
Ben; "I one worked about 80 hours in a week for the Packers, and loved every second of it! However, it is more empowering, not working ridiculous hours, it's all about perspective."

Daniel; "The brand is more likely doing one particular aspect, narrow tasks, an agency does everything, gains a ton of experience. Great way to start, learn a ton different things, foot in the door; what you like and dislike, find out who you are through it."
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Jonathan; "GMR is all about matching you with inherent passions and interests, it's very flexible, the culture at GMR, not a stuffy one."

Is there a lot of room for growth? Even outside of Wisconsin?
Ben; "GMR is a global company, with offices everywhere
Super Bowl and Olympic sites, presence everywhere, to get in the door at GMR, the training program at the career fair, it runs June-August, that is a  great way to get a foot in the door"

Thank you to our GMR, SBC Alumni, for making the trip from Milwaukee and taking the time to share their invaluable insights with our club about the ins and outs of working for a marketing agency like GMR  as well as their advice on how to succeed in such a competitive industry.  

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