Evolution of the milwaukee bucks with peter feigin

Peter Feigin: President of the Milwaukee Bucks

Milwaukee Bucks Guiding Principles:

• Be mentally present or don't show up
• Set ridiculously high standards
• Include everyone
• Understand that culture happens with or without you
• Make sure your words match your actions
• The most effective form of social media is a face-to-face relationship
• Don't be a jerk
• Work hard

Key Takeaways:

• Even though the Bucks are a 50-year old team, they had a start-up approach under new ownership in 2014
• Formed the deer district, which is 30-acre district featuring the arena, restaurants, housing complexes and more. The next phase of district will begin in 2021
• Hard to have the mindset of the Bucks as a small-market team when their brand is global, which a large following in countries such as China and the Philippines
• Be exploratory and ask questions!
• Have a detailed follow-up initiative and pay attention to the details
• In today's age, buyers are more aware and value impacting the community
• NBA Basketball is one of the only melting pots in Milwaukee