Courtney Reukauf: Marketing Manager
Lauren Peterson: Marketing Facilitator / Internship Coordinator
What does a marketing facilitator do?
LP: Create and manage marketing campaigns as well as managing on site marketing events and activations.
What is Good Karma Brands?
CR: An affiliate of ESPN who owns the regional rights to activate the ESPN brand through digital and radio broadcasts. GKB is the umbrella company that runs ESPN offices in Madison, Milwaukee, West Palm Beach (FL) and Cleveland (OH).
How much collaboration is there with other ESPN stations that you own?
CR: We collaborate frequently with Milwaukee especially. We do a lot with them under ESPN Wisconsin as whole when we run cross-city wide promotion campaigns.
Can you tell us a little more about the internship program?
LP: The first portion of the internship program is similar to a rotational program where you try a lot of different things and portions of the business. In the second half you work a lot more in one certain area of the program that you find interesting. The internship program also helps ESPN Madison to activate on game days and events out of the typical office day.
CR: Applications are due by April 10th for the summer internship with ESPN Madison.
What is something that you don't like about your job?
CR: The hours of your job are all over the place.
LP: The job takes a lot of flexibility which is challenging for a lot of people.
Can you touch on some the events you guys plan and how your role is impacted by that?
LP: We do a lot with golf events over the summer. We also do a lot of tailgates for the Wisconsin Football games and prep sports activation.
CR: We're also involved with producing and activating the Wisconsin Sports Awards highlighting all the good stuff that happens in Wisconsin sports over the course of the past year.
My name is April Trauba and on behalf of the entire board, we hope you find this information valuable.