Digital Media Panel

Missed it? Watch it here!

Kassie Dunnihoo 

• Works for the NFL as a Social Media Production Assistant
• Graduated from the UW School of Journalism in 2020 and worked for UW Athletics

Kelli Steffes

• Works for UW Athletics as the Assistant Director of  Brand Communications
• Graduated from Oklahoma State in 2014​

Zach Rosen

• Senior Manager of Digital Content for the Washington Wizards
• Graduated from UW in 2016 and interned for the Brewers and Nationals​

Q&A

When did you first realize you had found a passion in digital media?
KD:

• Started following social media trends more closely
• Loved working in the athletic department for UW and enjoyed learning about the up and coming platforms in the School of Journalism

KS:

• Grew up with the emergence of social media
• Loved working in the athletic communications department at Oklahoma State 

ZR:

• Loved sports his entire and noticed his passion interning with the Brewers
• Enjoys the writing and podcast option of communications

How do you best utilize the different types of social media?
KD: 

• Very high praise for Tweetdeck, allows you to customize and organize your valued content

KS:

• It is essential to cater to the platform. Have to be able to differentiate your content based on the type of platform being utilized. 
• Can't neglect any form of social media, important to utilize all platforms

ZR:

• Some teams have smart audiences and some don't, and that can change depending on the platform
•  Important to put yourself in other people's shoes

How do you fine balance between playful and professional?
KD:

• Enjoys having fun, but it is tough to find that balance. Not sure she has found it yet

KS:

• The Twitter audience is brutal so you can't be sensitive about every comment
• Less opportunities in college athletics to be playful and make fun of oneself than there are in professional sports

ZR:

• Have to be extremely careful right now in a world where everything is political
• There are lines to acceptable and non-acceptable, and those lines are changing

Good Social Media Resources:

• Tweetdeck
• #SMsports
• @Skullsparks

Current trends:

• Utilizing TikTok
• Personal branding on athletes and athlete driven content

General Sports Advice

• Try to work in your athletic department
• Make connections in your field
• Build your brand