BSN Sports Panel

Overview
BSN Sports works with high school teams to sell sporting goods and apparel. BSN Sports is a subsidiary of Varsity Brands and has roughly 20% of the market share in the space. They grew by acquiring different team sales companies across the country. Currently, they have 1,100 sales professionals with coverage in 49 states. Some of the leading brands that BSN sells are Nike and Under Armour. BSN also makes its own sports equipment and apparel, with almost 4,000 SKUs. BSN still sends out 3,000,000 catalogs per year for coaches and athletic directors to browse through. BSN uses category managers to represent sports and bridge the gap between coaches and sales reps who might lack sport specific knowledge. 

Advice
Working to solve problems will earn the respect of coaches and business associates. Working to communicate with the coaches is key to having good relationships and keeping those customers long-term. 

Resumes get you interviews, but your personality will get you the job. 

Speakers
Brian Rusk
Caitlyn Clem
Maria Carlini
Paul Brunelle
​Ryan Antony

Job Opportunities
For information on job openings and career paths with BSN, follow this link to learn more!

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